News Report: How Germany is using language courses to attract tourists

SCMP:How Germany is using language courses to attract tourists

 Hi everyone! We are not going to introduce any travelling attraction to you all. This time , we have to apply the concepts which we have learnt at the lessons to this news report.

South China Morning Post , which is a public media ( a kind of mediascapes ) ,treats their readers as citizens rather than consumers. Informing readers of current affairs and educating them are undoubtedly the main missions of this publisher,but not entertaining the citizens.

This news is classified as a non-fictional genre of written discourse in mainstream newspapers. It is a discourse which comments on how Germany is using language courses to attract tourists. In the title,
a German word 'Deutsch' is used instead of an English word 'German' .The reason of using two languages in the title is to show the usage of  linguistic diversity , which does not only address to local readers ,but also cater to the needs of a linguistic minority in South China - German speakers.

In the article, the writer states some German sentences for several times. For instance,she has mentioned  'Ich gehe ins Neues Museum '  and there is an English-translated version  of the sentence "I go to the New Museum" beside. This example has already revealed the uses of language mixing as well as code- switching. 

South China Morning Post can fully utilise different bilingual features and this can fulfil the needs of bilingual readers. It is worth reading!!!


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Reference: Androutsopoulos, J. ''Bilingualism in the mass media and on the internet'' ,2007

http://www.scmp.com/magazines/post-magazine/article/1308746/deutsch-courage-how-germany-using-language-courses-attract